Many businesses have websites that were designed and built a few years ago – they were advised that they needed a website, and so they went out and got themselves one – the website went live, and it has never been touched since.
Why is it not up to date?
Many business owners are under the impression that making changes are difficult, costly and not worth the money just to change one or two small details. [Despite the fact that it is these details that could make the difference needed for you to win business over your nearest competitor!] This belief is unfounded – websites can be constructed in such a way that adding, removing or changing information can be done just as easy as drafting an email.
Why is this an issue?
Even if what you do has not changed, a successful business is always evolving in one way or another – through different practices, new technology or just the way you do things. Your clients and potential clients will be visiting your website for a variety of reasons: to find a product or service, to seek help, information or advice, or simply to find a company that they can trust. If your website does not accurately reflect your business as it stands today, then you are not presenting your best selves – it is like a supermarket having out of date food on it’s shelves.
How can Ivy change this?
At Ivy we make it possible to update your site quickly and easily by building it on the WordPress platform as part of our fully integrated IT ethos.
WordPress is an open-source website content management system (CMS). It features plug-in architecture, giving users additional bolt-on features that extend beyond the base installation, allowing limitless design and function possibilities and combinations. It allows you to add sidebars, slideshows, videos, web links, shopping carts, forms, surveys, catalogues, galleries… the possibilities are almost endless!
WordPress is multi-user-friendly, allowing team collaboration on different sections of the site simultaneously – and it’s “wysiwyg” (what you see is what you get) visual editor means that almost anyone with a working knowledge of Windows-type applications can comfortably learn the basics, allowing for up to the minute updates.
Let Ivy put you back in control of your website.