When reviewing your website you really need to ask yourself the following questions:
- Can your website be easily found on the internet?
- Can your website be read easily on mobile devices?
- Does your website require ‘pinching’ or scrolling for full effect?
- Can your visitors find the information they are looking for?
- Can visitors to your website contact you easily and instantly?
All of these are important considerations when it comes to designing and building a website, and work together to provide a positive ‘visitor experience’. They encompass all the functional factors that make your website a useful, pleasurable and easy turn-to resource for clients and potential clients alike, from intuitive menu structures to least-click user journeys, we have the experience to ensure that your site works just as hard for your business as you do.
Do you rely on your website for potential clients to find you?
The answer to this is almost undoubtedly yes, but why is this an important consideration?
Your website is your 24/7 company advertisement, it can be seen anywhere, at any time – but only if it can be found! With online competition fierce, and growing all the while, there is almost no point in spending time or money on a website if nobody will get to see it. With the implementation of a few processes and a regard for what search engines such as Google or Yahoo like and, just as importantly, don’t like when they calculate how to rank your site in relation to your competitors, you can vastly increase the likelihood of your site standing out in the search results pages.
People are accessing the internet from all kinds of devices – laptops, tablets, notebooks, smartphones… to name but a few, and each device has a different screen size or resolution. In today’s ‘now’ culture they want to access the information they require at the moment they require it – and will most likely use whichever device is handiest. So if your website looks fantastic on your laptop screen, or PC monitor, it will be of no use whatsoever if a visitor on a smartphone can’t see, find or access the resources they need. Will they stay around to find it? No, they will move on to the next company, the one that has a fully responsive website, the one with the website that automatically optimises the viewing experience to best suit the size of screen being used.
|Your beautifully designed website:||Or fully responsive to give
the best visitor experience?
|Shrunk, squashed and difficult to see, let alone navigate?|
The same can be said for having easy ways for your visitors to communicate with you – click to call telephone numbers, automated email addresses, enquiry forms, online helpdesk functions – after all, what is the point of having a beautiful shop window, if the shop door is bolted shut, or worse, cannot be found at all?
There are certain key design elements that every website should adhere to, irrespective of the latest aesthetic trend. Ivy’s WordPress websites are designed and built on a strong functional foundation, without sacrifice of format or feel, and with all the elements that help you to be found – and valued – in a highly competitive arena.
Call a member of our friendly team on 01908 552900 and we will be happy to tell you more about the versatility of a WordPress website, and explore with you the benefits will bring to your business.